The Name
I do it, you do it, we all, everyone of us, "phone". Even E.T. knew the benefit of conjugating simple words to make a sentence, and "iPhone" is about as simple as you can get.
The Shape
Not since the invention of the Sharpie™ has something come out that looks so fun to hold. Seriously, it makes you want to cover it in butter substitute and rub it on your face.
The Size
I'm not talking about 4GB and 8GB here, I'm talking about relative to your environment. Its just big enough to be big, but just small enough to fit! Fit where? Oh... like I'm going to tell you THAT!
The Cool
Okay... for reals... do I have to explain this one? Fonzie would've had one of these if he were hip today! School? No way!
The Crazy
There is nothing quite like a bunch of geeks (present company included) doing all sorts of craziness to get an iPhone... let alone 100,000 of them.
The Hype
Those good enough to know what's what (onmylist.com included) have taken full advantage of the iPhone hype.
The Stupid
There are, of course, a select group of people (hello Verizon) who don't know what's good for them, or their company, and have done, well, stupid things. This does, however, make the iPhone all the cooler in the long run.
The Steve
Take a bite out of time Steve Jobs dude! The iPhone is, simply put, the best thing Apple has done in years. Of course everything they do is rad... but come on, this is like world / culture / life changing Back to the Future Nike tennis shoe rad!
OnMyList
List your pants off!